Why Consumer Feedback Matters to Your Business ~ Insurance Academy

After consumers enjoy the product (goods / services), then usually producers ask for customer feedback. Customer feedback is a marketing term that describes the process of getting opinions from consumers about the products or services that you have to offer. Feedback is important because it provides good feedback to improve the quality of your products and services. Remember, customers are very important to you and your customers must feel that your product is important and useful to them (Read: Importance of Customers (Customers)).

There are at least 6 reasons why customer feedback is important to your business.

Improving the Quality of Products and Services
Listening to customer feedback is one of the most important ways to judge whether the product or service you offer is satisfactory or not. Product criticism is an incentive for your business to improve product quality from time to time.
Insurance, as a service product, is a business that is very sensitive to consumer responses, especially in terms of claims. Insurance is a promise that the claim will be paid if the customer is at risk. The speed and ease of processing claims as well as the value of the benefits received are benchmarks for the quality of services offered.

Become a benchmark for customer satisfaction
Measuring customer satisfaction helps you determine whether a product or service meets or exceeds customer expectations. Consumer feedback surveys can help you measure customer satisfaction. This method can be done in person, via email, over the phone or even on a website or application from your mobile phone.
In an insurance startup that puts its apps on the Playstore or App Store, such as Fuse Pro and Fuse App, ratings and comments purchased within the Playstore or App Store can help you track and monitor how happy (or unhappy) your customers are over time.

Help Increase Customer Retention
If you come to Bank BCA Customer Service, then you will be satisfied with the speed of service and greetings of all employees and staff you meet. At the end of the service, they usually ask for feedback from you, either directly or via free SMS.
Satisfied customers will become your loyal customers. By regularly asking for their feedback, you can ensure that you keep them from moving on to competitors. If your customers are not satisfied and get a better offer than your competitors, they will start looking for other options and stop being your customer.

Providing Data for Product Development
Massive consumer feedback can provide you with data for new product development. Consumer needs are the basis of a product development. Products must be created according to the needs and desires of consumers. Not being able to listen to consumer needs is the beginning of the collapse of your business.

Identifying Your Product Supporters
When you collect feedback from your customers, supporters are the ones who deliver the most value. Touch these customers and build a community so that mutually beneficial relationships occur.

Don’t be afraid to ask for testimonials if you think your customers are really on your side. That way, people will trust you more because there are real people who have used your services or products.

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